Instagram to use Augmented Reality to enhance Shopper Experience

With the eCommerce landscape becoming more competitive than ever before, social media platforms are expanding their horizons to keep the users hooked to the apps. One such strategical initiative has been taken up by Instagram which is now testing a new technique to enhance the shopping experience of its users. The new feature involves incorporating augmented reality into the shopping experience, offering users the chance to get a more accurate preview of any products that they might want to buy. Using augmented reality technology users would be able to peruse products like clothes and glasses and get a genuine example of what these products would look on them. This will remove a lot of the uncertainty that comes with online shopping and might do a lot to convince uncertain users that Instagram is the next big thing when it comes to eCommerce, potentially allowing the social media platform to get lots of new users interested in their new advances.