Consumer Neuroscience


Our brains react to our world in milliseconds—faster than we’re consciously aware. And much of what drives our everyday decisions, including what we’ll watch, talk about and buy, are the emotional responses that traditional self-report methods alone can’t measure.

That’s where consumer neuroscience comes in. Through neuroscience, we help brands understand consumers’ non-conscious engagement and responses, which they can use to create stronger connections with their audiences.

We integrate best-in-class neuroscience technologies with traditional research methods, so that we, along with our clients, will learn faster, develop better testing protocols and deliver stronger results than anyone in the industry.

The Owl Strategy offers the most complete suite of consumer neuroscience solutions at a global scale, tailored to each client’s particular needs. Our combination of services paints an unprecedented picture of the consumer by understanding both conscious and nonconscious responses.


Everything starts with your Business Challenge.

We’ll sit down with you to understand what it is you want to achieve, and we’ll bring our experience, enthusiasm, and imagination to the table to see how we can best address your challenge.

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