Consumer Research

70%of products fail due to lack of User Experience.

Formative User Research

Formative consumer research is also known as early research because it is conducted when you are you are about to design or are in the design phase. The questions that are answered are to inform design.

Depending on your consumer research needs, we will recommend the best approach that will include methods such as:

  • Ethnographic and contextual research
  • Diary studies
  • Cognitive Walkthroughs
  • Card Sorting and Tree jacking
  • Surveys
  • Expert Reviews
  • Competitor evaluations
  • Prototype testing
  • Quick Insights Usability Tests

Summative User Research

Summative consumer research is also known as validation user testing because it is conducted when you are you are done with the design of your site/app/product. We recommend that this type of testing happen in the environments that your users will be using your products. Additionally, you’ll want to make sure that you capture metrics that allow you to gauge if your product is go-to-market ready.

Typical summative consumer research methods include:

  • Unmoderated Usability Testing
  • In-Lab Usability Testing
  • Benchmark and Longitudinal Testing
  • Out of the Box Testing


Are you not uncertain if now is the time to engage your customers? Let us help you get to build your business case starting with these top reasons.

Top reasons to invest in Consumer Research:

  • Speed up time to market
  • Increase conversion
  • Increase adoption rates
  • Reduce churn
  • Save on costly rework
  • Reduce development costs
  • Grow the topline

If you are a CMO, VP or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner.

We create Certainty out of Uncertainty

We’ll sit down with you to understand what it is you want to achieve, and we’ll bring our experience, enthusiasm, and imagination to the table to see how we can best address your challenge.

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