Branding & Advertising

Branding and Advertising uniquely measure the potential of your creativity across a range of offline and online media touchpoints. We evaluate video and display creative in live digital platforms to quickly understand the potential to increase short and long-term effects for your brand. Our approach evaluates the ability of your creativity to capture attention and be encoded in memory by exposing tested creative among competing for content. TOS offers a unique measure of attention with real-life exposure to ads as well as observed brand effect metrics with sales validated KPIs combining conscious and non-conscious responses.

zBranding research