“Data is the new currency” is a common reality in today’s business world. As the opportunities for data monetization continues to expand, organizations must adopt smart analytics and secure processing to boost profit margins into the future. The ability to effectively monetize data while maintaining brand trust is an ever-evolving challenge that must be approached wisely. Extracting business value from your corporate data assets remain a top priority for business and technology leaders. While better insights from your data can help you better target prospects and thus create indirect value from the data, many organizations are looking for and finding ways to directly monetize their data. The concept of data monetization is fairly new, but it has already generated compelling results for some of the world’s fastest-growing companies.