Forecasting your Innovation

For your innovation pipeline, we offer a suite of solutions grounded in Real Insights from Real People to:


  • evaluate, test and prioritize ideas, claims, and visuals
  • identify the best positioning for your brand
  • manage your product portfolio
  • explore business models
  • understand true incrementality
  • evaluate the brand fit
  • carry out concept testing to assess the size of the prize
  • simulate in-market scenarios
  • assess post-launch performance

Forecasting can be provided at any stage. All services are offered for consumer goods categories, durable products, and digital innovations and services.

Our unique innovation philosophy enables evaluation through a consumer lens (relevance, expensiveness, and differentiation) and a competitive lens (comparing innovations to competition, defined by consumers most often purchased a product). Grounded in behavioral science, we incorporate factors such as gain/loss aversion and follow the consumer decision journey.

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