Segmentation, Targeting, and Positioning

Segmentation, targeting, and positioning are used to help inform customer acquisition and retention strategies, allowing our clients to attract the right types of customers – with the right products, services and communications, delivered at the right time, in the right way. We believe organizations are more likely to gain a competitive advantage by understanding, targeting and aiming to meet specific and well-defined needs – rather than simply targeting audiences based on other variables – be that behavioral, attitudinal, demographic. Delivering an aligned brand experience that meets needs demonstrates to customers (and prospects) who should be addressed as individuals and the underlying motivations that drive their behavior and attitudes.

Product-research-market segmentation