Simply put, measuring purchase intent and price elasticity can help you determine the “optimal” price for a particular product or service. Purchase intent is widely accepted because it has face validity (i.e. measures what it intends to measure), it has been proven to be predictive, it is a simple single measure, and it has a behavioral orientation. Many companies have formed action standards based solely on purchase intent or a small set of measures including purchase intent. The unprecedented strength of our relationships with technology decision-makers through our editorial properties—combined with our 1st party data—lets us deliver your targeted message at the right time, paving the way for communication and engagement.