User Experience (UX) research is the process of discovering the behaviors, motivations, and needs of your customers through observation, task analysis, and other types of user feedback. Simply put, UX research is critical because it keeps you from wasting time, money and effort designing the wrong product or solution. Additionally, asking your customers directly what they value in a product keeps you from making erroneous assumptions in the design process. As a result, you can design the product correctly the first time, instead of having to fix it later when customers are unhappy.
UX research is valuable for all areas of your business and yields clear benefits for your product, your users and your bottom line.
The type of UX research method you utilize will depend on the type of product you are developing, your deadline, the size of your research team and your environment.
Below are the dimensions to consider as you decide which method is best for your project:
Everything starts with your Business Challenge.
We’ll sit down with you to understand what it is you want to achieve, and we’ll bring our experience, enthusiasm, and imagination to the table to see how we can best address your challenge.