About us

We provide innovative solutions to expand business
Successful companies make the right calls, time after time.

Their competitive edge is in having better, smarter, more directional information right at their fingertips. The information makes a difference.

We are The Owl Strategy – the intelligence business that gives agencies, consultancies and brands that edge. The Owl Strategy is a market research company based out of Hyderabad that provides its clients with data and partners with them to produce accurate and relevant information and turn it into actionable truth.

The Reason Behind the Name

An owl symbolizes wisdom, observation, quick wit, power, and,  intelligence. Its ability to fly in the dark being unnoticed endows it with the energies of the moon and night, as well as makes it symbolic of hidden knowledge. With the traits of the owl, The Owl Strategy was hence devised to keenly meet your businesses’ research needs in a format that assists an intelligent and informed decision-making process.

The Owl Strategy is a Market Research company that identifies potential threats and opportunities for your business and ascertains how the audience will receive your services and products. From the information gathering for market segmentation to the product differentiation, The Owl Strategy determines which features are seen as a priority to the consumer. With The Owl Strategy Market Research, companies can also test the viability of a new product or service by communicating directly with a potential customer. The benefits of having The Owl Strategy as part of your market research are many:


  • It helps your company strengthen its position.
  • It minimizes any investment risk.
  • It helps to discover yours and your competitor’s strengths and weaknesses.
  • It facilitates strategic planning.
  • It helps in spotting emerging trends.
  • It assists businesses to stay ahead of the competition.
  • It helps to evaluate the success of your business against benchmarks.
About Hoo..Hoo..!

The Owl Strategy is a specialist market research agency that helps companies and brands make better decisions and profit through a deep understanding of their markets, people and culture.

Tune out noice
Tune out the noise

Understand your customers with our full range of fieldwork and audience access solutions.

The Owl strategy turn ideas into action
Turn Ideas into Action

Optimize strategical product campaigns with our deeper and more actionable intelligence.

The owl strategy-Decision making
Make better decisions

Experience a transformational business change with customer perception insights.

The Owl's Eye
Rakesh Gandla
Co-Founder & Director
Revanth Reddy
Co-Founder & Director

Have a quick overview of our Market Research capabilities.

Let's envision your business growth together